If you are reading this, you probably arrived here looking for an explanation of just what does Max-Pain Point™ mean and, perhaps, how it is calculated.

Good News! You are at the right place! You will be allowed  to find the answers to those questions, and more, in just a moment. 

And when you are finished reading about the Max-Pain Point™ Methodology, you can visit our collection of current and historic Max-Pain Point™ graphs by selecting a link located at the bottom of the explanation. BCA Software has been tracking issues and posting Max-Pain Point™ graphs on our web site for over 8 years.

However, before you go to where the explanation is located, it is important that we inform you that  you will be reading material that includes intellectual property belonging to BCA Software. 

The terms Max-Pain™ and Max-Pain Point™ are trademarks of BCA Software. 

BCA Software in no way wishes to restrict your use of the information contained in, or methodology described in, the Max-Pain Point™ Methodology explanation. 

However, should you choose to duplicate our calculation methodology, or develop some variant calculation methodology, based upon our work, all we ask is that you call, label, or refer to your results or graphs as anything you wish EXCEPT Max-Pain™ or Max-Pain Point™ numbers or graphs. You are free to do your own work, please just call your results something other than our trademarks.

Only BCA Software can generate Max-Pain™ or Max-Pain Point™ numbers and graphs.

For example, just because you might create and bottle a soda that looks and tastes almost identical to Coca-Cola®, you can not legally label it as or call it Coca-Cola® or Coke®.

To move on to the Max-Pain Point™ explanation, please indicate that you have read, understand, and agree to  the above request from BCA Software: